3D Neon exploration. Frosted privacy glass was a play off the adaptive noise cancelation feature of the Beats Studio 3 Wireless headphone.
PHASE 1 EXPLORATION
PHASE 1 ICONS
3D Neon Icons. Animated to bring attention to the new features of the headphone.
PHASE 1 CLOSEUP
Using C4D. ON / OFF states were render out for the A V Department to use as assets where needed.
COMPLEXCON STUDIO 3 ACTIVATION CONCPETS
Beats Studio 3 Wireless ABOVE THE NOISE.
HOW ONE LIVES ABOVE THE NOISE
BEYOND THE SCENE KIT
Kits light up the talent personalized quote. Illuminated with LED lighting. Dj Khaled and
BTS, also known as Bangtan Boys or Beyond The Scene, were some captured moments.
STUDIO: BEATS BY DR. DRE / APPLE
CREATIVE DIRECTION: CASEY RYDER
ICON ILLUSTRATION: CASEY RYDER
COPY WRITER: CASEY BECK
PHASE 1: 3D RENDER DESIGN: MIRA MILKOVA
PHASE 2: 3D RENDERS DESIGN: RIZON PAREIN
BEATS BY DRE NEON LOGO DESIGN: MIRA MILKOVA