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2007-2022 © Mira Zimmerman. All rights reserved.

CASAMIGOS® CASA™ WATER  LOGO + LOOK

Casamigos® is a tequila company co-founded by George Clooney, Rande Gerber, Michael Meldman. Owned by Diageo® since 2017.

Rande Gerber wanted to develop a low carb alcoholic water beverage for the beach scene.  This exploration targets a young generations influenced by the MidCentury Modern Era.

CASA™ was developed.

TENNIS COURT / TENNIS BALL CONTAINER CONCEPT

The size of the can inspired the look of the Tennis Ball Container. The colors also pull from the overall Old Schoo Tennis Court.

FASHION APPROACH

Bathing Ape approach.

FRUIT APPROACH

Still using classic color from the 60s Era to represent the blast of fruit flavor.

BREAKDOWN

ART DIRECTION: MIRA MILKOVA

3D RENDER DESIGN:  MIRA MILKOVA

CONCEPT DESIGN:  MIRA MILKOVA

Prev ProjectCASAMIGOS CASA WATER : CASE STUDY 3
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2007-2022 © Mira Zimmerman. All rights reserved.

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