Casamigos® is a tequila company co-founded by George Clooney, Rande Gerber, Michael Meldman. Owned by Diageo® since 2017.
Rande Gerber wanted to develop a low carb alcoholic water beverage for the beach scene. This exploration targets a young generations influenced by the MidCentury Modern Era.
CASA™ was developed.
The size of the can inspired the look of the Tennis Ball Container. The colors also pull from the overall Old Schoo Tennis Court.
Bathing Ape approach.
Still using classic color from the 60s Era to represent the blast of fruit flavor.
ART DIRECTION: MIRA MILKOVA
3D RENDER DESIGN: MIRA MILKOVA
CONCEPT DESIGN: MIRA MILKOVA