Casamigos® is a tequila company co-founded by George Clooney, Rande Gerber, Michael Meldman. Owned by Diageo® since 2017.
Rande Gerber wanted to develop a low carb alcoholic water beverage for the beach scene. The initial designs played with concepts for “Beach Elements: the pattern of a retro towel”, “Watch Tower / Lifeguard” + “H2O”.
A name for the product was not yet developed.