Casamigos® is a tequila company co-founded by George Clooney, Rande Gerber, Michael Meldman. Owned by Diageo® since 2017.
Rande Gerber wanted to develop a low carb alcoholic water beverage for the beach scene. The initial designs played with concepts for “Beach Elements: the pattern of a retro towel”, “Watch Tower / Lifeguard” + “H2O”.
A name for the product was not yet developed.
Periodic Table Concept C2H5OH W/LEMON
Ethanol is a 2-carbon alcohol. Its molecular formula is CH3CH2OH.
An alternative notation is CH3−CH2−OH
Inflatable 3D render of a life saving floatation device in the shape of the logo.
No name was developed at this time. Peace and Love were approaches that were an ask to explore.
ART DIRECTION: MIRA MILKOVA
3D RENDER DESIGN: MIRA MILKOVA
CONCEPT DESIGN: MIRA MILKOVA