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2007-2023 © Mira Zimmerman. All rights reserved.

CASAMIGOS® CASA™ WATER  PRELIMINARY CONCEPTS

Casamigos® is a tequila company co-founded by George Clooney, Rande Gerber, Michael Meldman. Owned by Diageo® since 2017.

Rande Gerber wanted to develop a low carb alcoholic water beverage for the beach scene. The initial designs played with concepts for “Beach Elements: the pattern of a retro towel”, “Watch Tower / Lifeguard” + “H2O”.

A name for the product was not yet developed.

H2O CONCEPT

Periodic Table Concept C2H5OH W/LEMON

Ethanol is a 2-carbon alcohol. Its molecular formula is CH3CH2OH.
An alternative notation is CH3−CH2−OH

 

LIFE SAVER CONCEPT

Inflatable 3D render of a life saving floatation device in the shape of the logo.

PEACE CONCEPT

No name was developed at this time. Peace and Love were  approaches that were an ask to explore.

BREAKDOWN

ART DIRECTION: MIRA MILKOVA

3D RENDER DESIGN:  MIRA MILKOVA

CONCEPT DESIGN:  MIRA MILKOVA

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2007-2023 © Mira Zimmerman. All rights reserved.

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