Light logo Dark logo
  • WORK
  • ABOUT + CONTACT

2007-2023 © Mira Zimmerman. All rights reserved.

image
image
image
image
image
image
image
image
image

BEATS / LINE FRIENDS

Beats by Dr. Dre’s Collaboration transformed Brown, the lovable icon from LINE FRIENDS, into DJ Brown. Custom seeding kits were sent to influencers of the Limited Edition Solo 3 Wireless Headphone.

#BROWNGOTBEATS

Beats / LINE FRIENDS スペシャルエディション Solo3 Wireless をさっそくトライしました🐻💜✨#BrownGotBeatshttps://t.co/vhNuCApSpD#スダンナユズユリー pic.twitter.com/OrMSFBUyvS

— スダンナユズユリー (@s_y_y3) August 18, 2017

PROTOTYPE

Working with Shanghai, China to produce the kits, communication was important.
3D prototypes were used to give a visual.

PRODUCT RENDERS

In collaboration with Line Friends, The limited edition Beats by Dr. Dre / LINE FRIENDS Solo 3 Wireless is Now Available.  #BEATS/LINEFRIENDS

360˚ ILLUSTRATION

Inorder to create the 360˚ view of DJ BROWN I had to Illustrate the Back and Sides using very strict Guidelines. Beats by Dr. Dre and LINE FRIENDS had approve all character drawings.

EXPLORATION

Key art and LINE FRIENDS characters were used to explore different kit designs.

PATTERN / NEON LIGHT

To play off the neon key art, a LED lighting would activate when lid opens.

ZOOM VIEW

Kit has LED tubing that stay on allowing light to pass through the lid die-cut of  BEATS BY DR. DRE / LINE FRIENDS logos.

SIDE VIEW

3D render with neon glow frame prototype.

FULL VIEW

A message card to the influencer and a mask are gifted in the kit to allow for photo opportunities.

SQUARE  BEAR

FUZZY WUZZY WAZ A BEAR. The full kit is covered in the soft plush material as the case.

CLEAR / RUBBER BAND

Designer Toy Kit experience.

BREAKDOWN

STUDIO:  BEATS BY DR. DRE / APPLE

LEAD CUSTOM PRODUCT DESIGNER: DEREK STERKEL

CREATIVE DIRECTION: CASEY RYDER

ART DIRECTION: MICHAEL MALOWANCZYK

COPY WRITERS : CASEY BECK  /  DAN SPOONER

SEEDING KIT DESIGN:  MIRA MILKOVA

DJ BROWN 360 ILLUSTRATION:  MIRA MILKOVA

Prev ProjectI – ALPHABET
Next ProjectBEATS OF THE WEEK

2007-2023 © Mira Zimmerman. All rights reserved.

  • Instagram
  • Linkedin