Beats by Dr. Dre’s Collaboration transformed Brown, the lovable icon from LINE FRIENDS, into DJ Brown. Custom seeding kits were sent to influencers of the Limited Edition Solo 3 Wireless Headphone.
BEATS / LINE FRIENDS
Working with Shanghai, China to produce the kits, communication was important.
3D prototypes were used to give a visual.
Inorder to create the 360˚ view of DJ BROWN I had to Illustrate the Back and Sides using very strict Guidelines. Beats by Dr. Dre and LINE FRIENDS had approve all character drawings.
Key art and LINE FRIENDS characters were used to explore different kit designs.
PATTERN / NEON LIGHT
To play off the neon key art, a LED lighting would activate when lid opens.
Kit has LED tubing that stay on allowing light to pass through the lid die-cut of BEATS BY DR. DRE / LINE FRIENDS logos.
3D render with neon glow frame prototype.
A message card to the influencer and a mask are gifted in the kit to allow for photo opportunities.
FUZZY WUZZY WAZ A BEAR. The full kit is covered in the soft plush material as the case.
CLEAR / RUBBER BAND
Designer Toy Kit experience.