THEME:
That’s Smoooth Y2k Party
THAT’S SMOOOTH
Paris Hilton and Klarna open ‘House of Y2K,’ an interactive pop-up celebrating the early 2000s
RFP
Request for Proposal
Come up with an experience that play’s off Klarna’s current campaign:
Stretch Your Payments with Paris Hilton & Bretman Rock | Klarna
FABRICATION
Stretched Klarna Items
Smoooth with extra O’s, long dog that grows and grows, and benches with QR CODE packages with Legs!
BREAKDOWN
AGENCY: OPTIMIST INC
3D DESIGN: MIRA ZIMMERMAN
ART DIRECTION / ASSOCIATE CREATIVE DIRECTION : MIRA ZIMMERMAN
CREATIVE DIRECTION: TOYGAR BAZARKAYA