3D Neon exploration. Frosted privacy glass was a play off the adaptive noise cancelation feature of the Beats Studio 3 Wireless headphone.
PHASE 1 EXPLORATION
PHASE 1 ICONS
3D Neon Icons. Animated to bring attention to the new features of the headphone.
PHASE 1 CLOSEUP
Using C4D. ON / OFF states were render out for the A V Department to use as assets where needed.
COMPLEXCON
ABOVE THE NOISE EXHIBITION.
HOW ONE LIVES ABOVE THE NOISE
SEEDING KIT
When the seeding kit opens the quote it illuminated with LED lighting.
BEYOND THE SCENE
BTS, also known as Bangtan Boys or Beyond The Scene, is a seven-member South Korean boy band formed by Big Hit Entertainment.
BREAKDOWN
STUDIO: BEATS BY DR. DRE / APPLE
CREATIVE DIRECTION: CASEY RYDER
ICON ILLUSTRATION: CASEY RYDER
COPY WRITER: CASEY BECK
PHASE 1: 3D RENDER DESIGN: MIRA MILKOVA
PHASE 2: 3D RENDERS DESIGN: RIZON PAREIN
BEATS BY DRE NEON LOGO DESIGN: MIRA MILKOVA